A message from Brendan Morris, CEO of Plantic Technologies
The persistent vitality of nature despite all the damage that's been done, true scientific innovation and optimism for the human future, these are not airy idealistic principles. They are the real bottom line of sound business practice today, and we draw strength in being one of the many leadership companies throughout the world who believe in them and are building a thriving global business because of them.
Like our fellow innovators on every continent (thank goodness), we officially proclaim the ethics of the 20th century obsolete. Gone are the days of profit at the expense of the environment. Plantic is part of a global commercial movement committed to a new kind of profitability, where technological intelligence and dedicated business management can deliver simply better results all around. Not just better results for the shareholders of one corporation for one year, but better results for the world that makes the existence of business and enterprise possible. That's what we mean by Responsible Science.
We insist that our shareholders not only profit, but feel pride in their investment, to be part of manageable, achievable and desperately needed positive change. We insist that long term benefits take precedence over short term advantages. We stand by our founding commitment to innovate wisely.
We are not the solution to any one of the environmental crises facing our planet, and we don't for a second pretend to be. But our business was founded on the certainty that positive change is possible, profitable and inevitable when you combine genuine scientific knowledge with ethics, common sense and experienced business management.
Tomorrow keeps coming faster these days. At Plantic, we put the future on our Work in Progress agenda every morning. We are proof that idealism, innovation and commercial opportunity share a chemical bond. Responsible Science that respects, values and protects the people of this planet and the environment on which we all depend, is the only kind of science we want to practice.
Brendan Morris
Chief Executive Officer
Plantic Technologies Limited
